While Assam teas form the backbone of many of the world's popular blends, an exceptional cup of pure Assam is a rare find. This high-grade tea has a distinctly malty fragrance, the distinguishing characteristic of teas from the Assam region. It makes a sturdy, pungent, yet slightly sweet cup of lingering depth.
The preceding descriptions come from tins of Peet's Tea, a branch of Peet's Coffee and Tea, originated in Berkeley and has since catered to Bay Area clientele, especially those considered with locality, authenticity, small businesses and gastronomic ethics. It is, therefore, unsurprising that Peet's product design comfortably incorporates wine vocabulary into its descriptions of its teas. Many of the words fit quite nicely into Adrienne Lehrer's extended viticultural lexicon, and some of them also convey the even greater breadth of the realm in which the semantics of taste operate.
As evaluative words we have complex, extraordinary, unusual, exceptional, rare and high-grade. These generally allude to quality and virtues of the tea, especially to its being unique and above average. The word complex suggests that there multiple flavors dancing upon the palette, providing more than a one-note taste sensation. In the "taste-feel" category, we have pungent, which suggests an assertiveness (as in, the pungent odor of camembert). For "strength" we have sturdy, which suggests a resilience. Perhaps the see can stand up to milk or sugar or lemon, or could be drunk alongside a savory food. For "age" fresh implies youth and clarity. Perhaps the leaves have not been oxidized as long, or perhaps the freshness is derived from the uncrushed leaves of green tea that are a part of the blens. For the "interaction of balance, acidity and sweetness" we have sweet, a familiar enough taste adjective, but one which here would not imply a saccharin sweetness, but rather, a lack of bitterness. The "nose" is described as flowery, as in reminiscent of flower, and the "body" as having a lingering depth, which to me, relates to its complexity and it sturdiness. Finally, the teas' "resemblance" to known objects or olfactory sensations include their being malty and flowery.
The quality of the tea is also promoted through descriptions of its versatility, its composition and its origins. Serving suggestions place it in a social context, transforming what could be a just hot caffeinated beverage into a cultural commodity: created especially for a relaxing afternoon tea... A popular tea for serving iced. I have never seen serving suggestions on a wine bottle (that would probably be insulting to most consumers), but it works for the tea label because tea is very much something related to ritual and to time (the time of day, the length of steeping etc.) These labels do imitate wine connoisseurs' obsession with le terroir, that is the origin of the raw materials of the beverage, a concern exemplified by Peet's noting the tea's distinguishing characteristic of teas from the Assam region.